Hermes: At the Hermes S/S 25 Show

Sep 2024

This editorial documentation of the Hermès Spring/Summer 2025 show captures the collection through the lens of photographer Senta Simond. The imagery leans into a clean, vertical aesthetic, utilizing soft natural light to highlight the brand's signature tailoring and material textures. The series emphasises architectural minimalism, featuring models positioned against translucent structural frameworks and solid backdrops that prioritize the garments and accessories. Creative direction for the project was led by Charles Levai and Kevin Tekinel, with styling by Jodie Barnes. The production features a collaborative creative team including hair stylist Gary Gill, makeup artist Gregoris Pyrpylis, and casting director Julia Lange, presenting a consistent lookbook-style visual language.

Editorial, Vertical, Clean

Natural light

White Seamless

Lookbook