Hermes

Jun 2025

Hermès presents the second chapter of its Fall/Winter 2025 collection, captured in Shanghai. The series highlights the intersection of luxury craftsmanship and architectural precision, framed against both intimate studio sets and the urban landscape of the Huangpu River. Under the creative direction of Charles Levai and Kevin Tekinel, the imagery leans into a saturated, warm palette to emphasize the house's seasonal textiles. Photographer Feng Li brings a crisp perspective to the editorial campaign, utilizing hard light and flash photography to delineate layered knitwear and structured leather accessories. Fashion editor and stylist Jodie Barnes choreographs the textures, pairing deep burgundy tones with vibrant orange accents across a series of fluid, high-contrast looks. The project credits also include casting director Julia Lange, hair stylist Gary Gill, and makeup artist Gregoris Pyrpylis.