This commercial campaign for the Apple Watch Hermès highlights the intersection of technical innovation and luxury craftsmanship. Captured by photographer Louis de Roffignac, the series of portraits features model Maya Vozhdaeva showcasing various band iterations and dial configurations.
The imagery utilizes clean, polished studio and outdoor settings to emphasize the design details of the smartwatch. Across the collection, the photography leans into soft directional lighting and natural light, focusing on the textures of the leather straps and the metallic finish of the watch cases. The minimalist styling supports a refined aesthetic.
