Herman Miller’s 'How to Sit' is a commercial exploration of ergonomics, capturing the diverse ways individuals interact with office seating. The piece transitions between live-action footage of various subjects in a clean studio environment and vintage animation sequences.
The project utilizes dynamic pacing to shift between static poses and instructional graphics. Post-production and visual effects were handled by Wild Island Films, rounding out a production that emphasizes movement and posture through a refined aesthetic.
