Heinz: Tomato Smoothie One
Brand
Date
Aug 2025
Description
Heinz explores the intersection of produce and convenience in this commercial video, Tomato Smoothie One. The project leans into a minimalist art direction, featuring clean studio product cinematography that anchors the brand within the food and beverage space. Set against a stark, monochrome red background, the live-action technique uses vibrant color grading and crisp lighting to highlight the product’s identity. The edit incorporates playful, sans-serif typography to frame the central concept. Creative production for this campaign was led by agencies Rethink and Zeno Group.
Style
Horizontal, Commercial, Clean, Minimalist
Industries
Color
Crimson
Scarlet
Background
White Seamless
Context
TVC / TV Commercial
Associated creatives
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