Heinz: Tomato Smoothie
Brand
Date
Aug 2025
Description
Heinz explores a playful expansion of its brand identity with the Tomato Smoothie commercial. Developed by agencies Rethink and Zeno Group, the spot positions the iconic ketchup brand within the beverage category through a vibrant, high-contrast visual narrative. The execution relies on a clean, minimalist aesthetic, placing the product against a bright blue sky to emphasize the brand's signature red palette. Utilizing live-action techniques and slow-motion sequences, the commercial maintains a sharp focus on the packaging, underscored by bold, rhythmic typography that anchors the brand presence.
Style
Horizontal, Commercial, Clean
Techniques
Slow motion
Industries
Color
Scarlet
Background
Clear Sky
Context
TVC / TV Commercial
Associated creatives
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