Heinz: titled Internet
Brand
Date
Nov 2023
Description
Heinz explores a quiet narrative of travel in its latest commercial, 'Internet.' Directed by Biscuit Filmworks, the project centres on a protagonist navigating the transition from a busy airport baggage claim to the stillness of a resort getaway. The work leans into an observational storytelling approach, moving through hotel corridors and sun-drenched pool settings. Wieden+Kennedy New York led the creative execution, which makes use of cinematic live-action techniques and natural light to establish a consistent, relaxed vacation atmosphere throughout the film.
Style
Horizontal, Commercial, Cinematic
Techniques
Natural light
Industries
Color
Mustard
Beige
Background
Transport Hub
Context
TVC / TV Commercial
Associated creatives
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