Heinz: LVII Meanz 57
Brand
Date
Jan 2023
Description
Heinz explores the intersection of classic branding and public confusion in LVII Meanz 57. The campaign centers on a series of vox pop interviews where participants attempt to decipher Roman numerals presented on a street-side sign. The project channels an observational documentary style, relying on live-action footage and natural light to capture unscripted, candid reactions from the public. Produced by R+D Productions with creative input from Rethink, the work highlights the disconnect between brand heritage and modern legibility through a straightforward, observational lens.
Style
Documentary, Horizontal, Clean
Techniques
Natural light
Industries
Color
Crimson
Background
Street
Context
TVC / TV Commercial
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