Heinz
Loved by Babies, Craved by Parents
Mar 2025
Heinz explores the relatable domestic moments surrounding its product line in the campaign 'Loved by Babies, Craved by Parents.' Developed by agency Atlantic, the project leans into a warm, cinematic aesthetic, capturing a series of vignettes that highlight the overlap between household roles and daily routines. The execution relies on live-action techniques to frame quiet, observational scenes set within a cozy interior. Produced by Spindle, the narrative follows a character who finds the product appealing enough to enjoy themselves, shifting the perspective on a familiar consumer staple through a lighthearted lens. Music and sound design by Factory Studios complement the visual tone, while post-production handled by Black Kite maintains a consistent evening atmosphere throughout.
Horizontal, Action, Cinematic, Warm
CPG / Packaged Food
Bedroom
TVC / TV Commercial
