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Heinz: Lost In Love Tennis

Brand
Date

Jul 2025

Description

Heinz explores the intersection of sport and sustenance in 'Lost In Love Tennis.' The commercial centers on a spectator at a tennis match who pauses to dress a hot dog with ketchup, capturing a quiet, human moment within the bustle of a live event. Developed by Wieden+Kennedy London, the spot employs a documentary-style approach. The production leans into a nostalgic aesthetic, utilizing 35mm film to achieve a warm color palette and a soft, natural light quality that complements its live-action technique.

Style

Documentary, Horizontal, Warm, Nostalgic

Techniques

Analogue / film, Natural light

Industries
Event

Australian Open

Color
Royal Blue
Off-White
Crimson
Background

Sports Venue

Context

TVC / TV Commercial

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