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Heinz: Kitchen

Brand
Date

Nov 2023

Description

Heinz brings its food-focused messaging to the forefront with this commercial spot, produced by The Kitchen North America. The piece centres on the convenience of household staples, following a subject through a morning meal preparation in a residential kitchen. Utilizing a warm, inviting colour palette and standard live-action technique, the project leans into the everyday utility of the product. The cinematography highlights the assembly of a layered meal, capturing the product in a domestic setting.

Style

Horizontal, Commercial, Warm

Color
Charcoal
Crimson
Background

Kitchen

Context

TVC / TV Commercial

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