Heinz
Heinz Mayonnaise
Brand
ProjectHeinz Mayonnaise
Date
Dec 2024
Description
Heinz Mayonnaise takes an unconventional turn in this cinematic commercial, contrasting an epic medieval battlefield with modern food advertising. The production leans into a raw, earthy aesthetic, placing a bowl of fries adorned with mayonnaise at the center of a gritty, historical war scene. Crafted by Wieden+Kennedy New York, the campaign utilizes dramatic natural lighting and a high-scale, live-action technique to juxtapose the intensity of a conflict-ridden landscape with the product. Art Practice handled production duties, with shelter.film providing production services for the piece.
Style
Horizontal, Cinematic, Earthy, Raw
Industries
Fast Food
Context
TVC / TV Commercial
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.