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Heinz: Heinz Chip Dip

Brand
Date

Jun 2025

Description

Heinz explores the competitive landscape of the condiment market with this campaign for Heinz Chip Dip. The commercial utilizes rapid-fire sequencing and dynamic framing to highlight the product’s position within contemporary food trends. Developed by agency Rethink, the project leans into a saturated, high-energy aesthetic. It incorporates motion graphics and live-action technique to translate digital discourse and market competition into a fast-paced visual narrative.

Style

Horizontal, Commercial, Saturated, Warm

Techniques

Motion Graphics

Color
Scarlet
Pure White
Background

Solid Colour

Context

Advertising Campaign, TVC / TV Commercial

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