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Heinz: Filter (Branded)

Brand
Heinz
Date

May 2024

Description

Heinz explores digital utility in this branded commercial, 'Filter,' which illustrates the process of locating Heinz-serving restaurants through Google Lens. The vertical sequence transitions from live-action product shots to a streamlined digital search demonstration, maintaining a cohesive aesthetic with bold typography and a clean, high-contrast palette. Developed by Gut Toronto, the campaign leans into graphic motion design to guide the viewer through the search experience. The production emphasizes functional visual storytelling, incorporating clear instructional overlays to communicate the integration of Heinz branding within mobile search environments.

Style

Vertical, Commercial, Clean, Graphic

Techniques

Motion Graphics

Industries
CPG / Packaged Food
Color
Crimson
Pure White
Background

Solid Colour

Context

Digital / Display Advertising

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