Heinz: Dipper
Brand
Date
Jan 2026
Description
Heinz introduces the Dipper, a redesigned french fry carton created to solve the common challenge of dipping while eating. The project utilizes a live-action technique to depict everyday scenarios involving ketchup consumption, paired with clean typography and a bold red aesthetic. The commercial, produced by the United Assembly Team and Black Madre, integrates user-generated style clips to frame the product as a functional solution for diners. Post-production and sound design were handled by R+D Post and Black Madre, with creative support from Rethink New York and Carat.
Style
Horizontal, Commercial, Action
Industries
Context
TVC / TV Commercial
Associated creatives
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