Heinz introduces the Dipper, a redesigned french fry carton created to solve the common challenge of dipping while eating. The project utilizes a live-action technique to depict everyday scenarios involving ketchup consumption, paired with clean typography and a bold red aesthetic.
The commercial, produced by the United Assembly Team and Black Madre, integrates user-generated style clips to frame the product as a functional solution for diners. Post-production and sound design were handled by R+D Post and Black Madre, with creative support from Rethink New York and Carat.
