Heinz Dip Can 2025

About

Heinz explores social habits surrounding snack consumption in the Dip Can campaign. Directed by Le Loi, the commercial centers on the interaction between a crisp potato chip and the brand's signature tomato-based condiment. The film utilizes a minimalist studio lighting setup and a bold monochromatic aesthetic to focus viewer attention on the product. Macro cinematography captures the textural interplay of the dip, while clean typography emphasizes the campaign's central inquiry into dipping etiquette. Creative development was led by agency Rethink, with post-production and VFX provided by Darling. Additional support included editing by Saints Editorial and audio production from OSO Audio.