Heinz explores consumer perception in this commercial campaign, capturing diverse participants as they taste various dishes against a vibrant red backdrop. The production leans into a clean, studio-based aesthetic, documenting the subjects' reactions as they dip pasta, burgers, and french fries into different condiments.
The project employs a live-action technique to facilitate the reveal, with Portuguese text captions providing context throughout the sequence. Production was handled by GREATERGOOD.
