Heinz
Blind
Brand
ProjectBlind
Date
Jun 2026
Description
Heinz explores consumer perception in this commercial campaign, capturing diverse participants as they taste various dishes against a vibrant red backdrop. The production leans into a clean, studio-based aesthetic, documenting the subjects' reactions as they dip pasta, burgers, and french fries into different condiments. The project employs a live-action technique to facilitate the reveal, with Portuguese text captions providing context throughout the sequence. Production was handled by GREATERGOOD.
Style
Horizontal, Commercial, Clean
Industries
CPG / Packaged Food
Background
Set-dressed
Context
TVC / TV Commercial
Associated creatives
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