Heinz: #bastapasta (better anywhere than on pasta)
Brand
Date
Jul 2025
Description
Heinz’s #bastapasta campaign features celebrity chef Gino D'Acampo in a comedic examination of culinary traditions. The commercial unfolds within a bright, studio kitchen setting, using a mix of expressive dialogue and sharp, typographic overlays to emphasize the brand’s perspective on pasta preparation. Developed by TBWA Italy, the production leans into a humorous, live-action technique to drive engagement. The project maintains a clean aesthetic throughout, utilizing natural window light to frame D'Acampo’s reactions and the surrounding kitchen environment.
Style
Humorous, Horizontal, Commercial, Clean
Industries
Color
Jet Black
Pure White
Background
Kitchen
Context
TVC / TV Commercial
Associated creatives
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