Hector Maclean: HECTOR MACLEAN AW26 CAMPAIGN - ESCAPE

Jun 2026

The AW26 'Escape' campaign for Hector Maclean leans into an editorial fashion aesthetic, placing model Lily Nova in a series of rugged, coastal, and rural landscapes. Photographed by Nick Thompson and produced by Alexandra Georgette Oley, the campaign highlights the structural intricacies of the collection through a combination of moody, cool-toned imagery and high-contrast monochrome portraits. The visuals emphasize organic textures and geometric silhouettes, utilizing natural light to frame voluminous evening gowns, layered lace, and avant-garde accessories against muted twilight horizons. Hair styling by Daniel Martin and makeup by Phoebe Walters complement the collection's dramatic, architectural focus, maintaining a consistent atmosphere of isolation and refinement throughout the series.

Editorial, Vertical, Moody

Natural light

Advertising Campaign