Hector Maclean

Jun 2026

The AW26 'Escape' campaign for Hector Maclean leans into an editorial aesthetic, blending architectural garment silhouettes with raw, outdoor landscapes. Photographed by Nick Thompson, the collection features model Lily Nova navigating coastal shorelines and rural terrains under soft, overcast skies. The imagery emphasizes texture through the juxtaposition of sheer lace, voluminous ruffles, and structured velvet against weathered stone and industrial waterfront elements. Produced by Alexandra Georgette Oley, the campaign utilises moody, atmospheric lighting to highlight the intricate draping and avant-garde headpieces inherent to the collection. The production incorporates natural light and monochrome compositions to define the garment details, with hair styling by Daniel Martin and makeup by Phoebe Walters adding a polished, refined edge to the collection's organic backdrop.

Editorial, Vertical, Moody

Natural light

Designer Fashion

Advertising Campaign