W Magazine: The Cat's Meow

Sep 2025

W Magazine presents 'The Cat’s Meow,' a fashion editorial feature lensed by Craig McDean. The series leverages a moody, retro-inspired aesthetic to document a domestic scene defined by intricate wainscoting and dark, classic interior elements. Styled by Grace Coddington, the project leans into earthy palettes and painterly, soft light techniques to emphasize the texture of the garments. The editorial features models Lily Nova and Zoe Head, captured across a variety of poses that suggest a narrative within a quiet, contained space. The production utilizes set design by Piers Hanmer to build a consistent, subdued backdrop, while hair styling by Shay Ashual and makeup by Francelle Daly refine the character work for each composition.

Editorial, Vertical, Moody

Set-dressed

Editorial