Hear Logic delivers a brand-focused commercial for Starkey, emphasizing personal connection within a clinical environment. The production uses a live-action approach to transition from intimate, warm-toned dining sequences to the technical process of a hearing assessment.
Developed with creative direction from AdSmart from Sky, the film prioritizes candid observation and soft lighting. The narrative concludes with a focus on digital accessibility, featuring a mobile-based call to action for the Hear Logic platform.