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Hannaford Supermarkets

More Good Amplified
Brand
Hannaford Supermarkets
ProjectMore Good Amplified
Date

Apr 2026

Description

Hannaford Supermarkets spotlights the local producers and staff behind their inventory in this brand campaign, More Good Amplified. The film spans a variety of settings, moving from commercial fishing boats and crop fields to the interior of local retail stores to capture the connection between regional food production and the grocery experience. Executed through a documentary-style approach, the production relies on natural light and warm grading to create a clean, grounded aesthetic. The narrative focuses on the individuals involved in the supply chain, showcasing fishermen, farmers, and bakers alongside the store employees who serve the community.

Style

Documentary, Horizontal, Warm, Clean

Techniques

Natural light

Industries

Grocery

Color
Crimson
Jet Black
Background

Retail Store

Context

TVC / TV Commercial

Associated creatives

Chemistry
ChemistryAgency / Creative
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