Hannaford Supermarkets spotlights the local producers and staff behind their inventory in this brand campaign, More Good Amplified. The film spans a variety of settings, moving from commercial fishing boats and crop fields to the interior of local retail stores to capture the connection between regional food production and the grocery experience.
Executed through a documentary-style approach, the production relies on natural light and warm grading to create a clean, grounded aesthetic. The narrative focuses on the individuals involved in the supply chain, showcasing fishermen, farmers, and bakers alongside the store employees who serve the community.
