May 2026

Never Happens - Forgotten is a commercial campaign developed by Chemistry that explores the complexities of contemporary parenting. The film features domestic sequences set within residential environments, capturing scenes of meal preparation and family interaction. Produced by Park Pictures US, the project utilizes a clean live-action technique to document everyday moments between parents and children. With post-production handled by WORK USA and Company 3 New York, the visual narrative is defined by warm, natural lighting. The auditory landscape for the campaign was crafted by Mr. Bronx Audio Post and BUTTER Music and Sound to complement the project’s cinematic tone.

Horizontal, Cinematic, Warm, Clean

Living Room

Brand Film / Corporate Video