Hannaford Supermarkets More Good Amplified :15 2026

About

Hannaford Supermarkets spotlights the breadth of its regional supply chain in this :15 commercial spot. Moving from coastal waters to local bakeries and orchards, the film tracks the journey of fresh goods from source to shelf. Featuring live-action techniques and a warm color palette, the narrative highlights the work of farmers, seafood handlers, and store staff. Chemistry developed the creative direction, emphasizing the connection between community-focused labor and quality food sourcing through candid, observational vignettes.