Hannaford Supermarkets
More Good Amplified :15
ProjectMore Good Amplified :15
Date
Apr 2026
Description
Hannaford Supermarkets spotlights the breadth of its regional supply chain in this :15 commercial spot. Moving from coastal waters to local bakeries and orchards, the film tracks the journey of fresh goods from source to shelf. Featuring live-action techniques and a warm color palette, the narrative highlights the work of farmers, seafood handlers, and store staff. Chemistry developed the creative direction, emphasizing the connection between community-focused labor and quality food sourcing through candid, observational vignettes.
Style
Horizontal, Commercial, Warm
Industries
Grocery
Context
TVC / TV Commercial
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