H2OH!
Hello
Brand
ProjectHello
Date
Apr 2026
Description
H2OH! presents Hello, a commercial campaign that embraces a rapid, surreal montage structure to convey its beverage branding. The production utilizes a mix of live-action technique and a distinct VHS/lo-fi aesthetic to pivot between disparate, imaginative vignettes. The film transitions from abstract concepts—like a refrigerator hovering above clouds—to grounded moments, such as a fashion model amidst rain-soaked umbrellas and a birthday celebration. With production support from GREATERGOOD, the work leans into a playful tone, unified by diverse lighting setups that traverse both sun-drenched cruise decks and controlled indoor swimming environments.
Style
Horizontal, Commercial, playful, Warm
Techniques
VHS / lo-fi
Industries
Beverages
Context
Advertising Campaign
Associated creatives
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