Gulf Western Oil
The Lone Rider
Brand
ProjectThe Lone Rider
Date
Dec 2024
Description
Gulf Western Oil presents The Lone Rider, an automotive commercial that follows a driver navigating a custom off-road buggy through a remote desert landscape. The production leans into a rugged, cinematic aesthetic, using wide-angle shots to capture the isolation of the terrain. The project features live-action technique and natural light, highlighting the mechanical details of the vehicle against a desolate backdrop. The work was produced by Scoundrel, with creative oversight from Droga5 ANZ, part of Accenture Song, and post-production by Fin Design + Effects.
Style
Horizontal, Cinematic, Warm
Techniques
Natural light
Industries
Luxury Automotive
Color
Camel
Jet Black
Pure White
Background
Desert
Context
Advertising Campaign, TVC / TV Commercial
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