Guinness: Made of Black
Brand
Date
Jan 2021
Description
The Made of Black campaign for Guinness arrives as a high-energy brand film, utilizing a combination of live-action technique and graphic design to build its aesthetic. The project centers on a series of fast-paced portraits and movement-based sequences, set against a backdrop of bold typography and intentional lighting. Working within the alcoholic beverages sector, the film leans into a high-contrast visual identity. The production relies on a saturated color palette and studio-based staging to maintain its distinct look, with Wave Studios NY providing post-production and VFX to refine the sequence.
Style
Horizontal, Commercial, Action, Saturated, Monochrome
Techniques
VFX / visual effects
Industries
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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