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Gucci: The Art of Silk

Brand
Date

Apr 2026

Description

Gucci presents The Art of Silk, a fashion portrait series exploring the versatility of house textiles. The collection features studio photography captured with clean, editorial precision, focusing on intricate patterns and botanical prints. The project leans into polished aesthetics, utilizing soft, directional lighting to highlight the draped silhouettes of headscarves and structured silk tops. Creative direction for the series was provided by Demna, with additional design contributions also credited to Demna.

Style

Editorial, Vertical, Warm

Color
Jet Black
Context

Advertising Campaign

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