Gucci: Guccicore
Brand
Date
May 2026
Description
Gucci presents Guccicore, a series of vertical fashion campaign films that feature expressive dance sequences set against urban backdrops. Each spot channels a blend of high-fashion tailoring and kinetic street choreography, utilizing natural light to highlight the fluid movement of subjects dressed in sharp business attire. The production explores the intersection of classic architecture and modern fashion, relying on a clean aesthetic and live-action technique. Creative directors Demna Gvasalia and Robert Longo lead the project, with casting directed by DM Casting to define the rhythmic energy of the film series.
Style
Vertical, Commercial, Clean
Techniques
Natural light
Industries
Color
Jet Black
Pure White
Background
Street
Context
Advertising Campaign
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