Gucci
Guccicore
Brand
ProjectGuccicore
Date
May 2026
Description
Gucci presents Guccicore, a fashion campaign that captures expressive movement against an urban backdrop. The series of vertical commercial videos features models in tailored business attire performing fluid dance routines on city streets and crosswalks. Creative directors Demna Gvasalia and Robert Longo shape the production, utilizing natural light to highlight the clean architectural lines of the cityscapes. The project pairs high fashion styling with live-action techniques to emphasize kinetic energy in an outdoor setting.
Style
Vertical, Commercial, Clean
Techniques
Natural light
Industries
Luxury Fashion Houses
Color
Jet Black
Pure White
Background
Street
Context
Advertising Campaign
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