Gucci: Éternité de Beauté 2023
Brand
Date
Oct 2025
Description
Gucci’s Éternité de Beauté 2023 campaign introduces the brand’s liquid foundation through a cinematic lens. Set within a warmly lit music recording studio, the project captures an ensemble of models interacting with vintage studio gear and sound mixing equipment between makeup applications. The visuals lean into a grainy, live-action aesthetic, emphasizing tactile details from pearl necklaces and studded denim to the mechanics of the pump dispenser. Produced by Partner Films Paris, the film focuses on product longevity and performance, blending musical performance with focused cosmetic showcases.
Style
Horizontal, Action, Cinematic, Warm, Grainy
Industries
Background
Office
Context
Advertising Campaign
Associated creatives
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