Brand
ProjectÉternité de Beauté 2023
Gucci Éternité de Beauté 2023 2025
Associated creatives
Tags
Description
This promotional video for the Gucci Eternite de Beaute 2023 campaign features a diverse ensemble of models applying liquid foundation and interacting in a warmly lit music recording studio. Close-up shots capture hands pressing pump dispensers, applying makeup to skin, and interacting with sound mixing equipment, guitars, and vintage studio gear. The cinematic lighting creates a rich, intimate atmosphere, highlighting textures of pearl necklaces, studded denim jackets, and cosmetics bottles. Text overlays emphasize product longevity features such as 24h wear and no transfer. The sequence moves dynamically between candid group moments, musical performances, and product showcases.