Graduate Hotels: Spirit
Brand
Date
Feb 2025
Description
Graduate Hotels explores the intersection of campus culture and hospitality in 'Spirit,' a promotional brand video that highlights the brand’s connection to university life. The film features a marching band navigating property interiors and campus environments, framing the experience through a lens of collegiate tradition. The visual narrative, produced by LOLA Production with post-production and VFX by Wash and ANA Projects, utilizes a cinematic approach to highlight interior details, including wood-panelling and vintage decor. The project leans into retro aesthetics and live-action techniques to emphasize the brand’s identity across its various locations.
Style
Vertical, Cinematic, Retro
Industries
Color
Forest Green
Pure White
Background
Hotel Lobby
Context
Brand Film / Corporate Video
Associated creatives
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