GQ Portugal: Kind West

Apr 2025

Kind West is a fashion editorial series produced for GQ Portugal, capturing a narrative that bridges high-end sartorialism with rugged coastal and pastoral landscapes. The project features model Martin Boyle in a series of curated, tactile ensembles, ranging from structured tailoring and heavy cable-knit sweaters to delicate floral embroidery and beaded accessories. Photographed by Ferran Casanova and styled by Cristian Betancurt, the work leans into an earthy palette. The execution frequently utilizes natural light, capturing scenes across sandy shorelines and open meadows, often incorporating equine elements to establish a sense of scale and movement. The imagery employs a clean aesthetic, emphasizing fabric textures and a travel-inspired, outdoor atmosphere.

Editorial, Warm, Vertical

Natural light

Editorial