GQ Portugal

Apr 2025

Kind West is a fashion editorial produced for GQ Portugal, capturing a series of narratives set against expansive coastal and rural landscapes. The work focuses on the intersection of structured tailoring and raw, natural environments, featuring model Martin Boyle in a variety of high-fashion ensembles ranging from intricate cable-knit sweaters and embroidered shirting to sharp, earth-toned suits. Photographer Ferran Casanova utilizes natural light to emphasize the tactile quality of the textiles, working in harmony with fashion styling by Cristian Betancurt. The project employs a refined aesthetic across all compositions, utilizing editorial photography techniques and earthy color palettes to ground the high-fashion elements within these outdoor settings.

Editorial, Warm, Vertical

Natural light

Luxury Fashion Houses

Editorial