Victoria Beckham Beauty

Feb 2025

Victoria Beckham Beauty introduces its Eye Wardrobe collection through a series of editorial beauty portraits. The campaign centres on precision makeup artistry, showcasing vivid metallic pigments, sharp graphic eyeliner, and polished skin textures against minimalist backgrounds. The project features makeup by Lucia Pica, whose application techniques define the collection’s sophisticated aesthetic. Hair styling by Anthony Turner complements the focus on clean, high-contrast facial features, while fashion styling by Isabelle Kountoure anchors the look with structured apparel. Across the series, the imagery utilizes beauty light and clean framing to highlight the pigment depth and technical finish of the products.

Vertical, Commercial, Clean

Beauty Light

Cosmetics

Advertising Campaign