GOOMHEO

Apr 2024

GOOMHEO’s AW24 collection editorial highlights the brand’s structured tailoring through a series of stark, monochrome studio and location portraits. Photographer Thomas Cristiani captures the collection across two distinct environments: the controlled, soft-light minimalism of a neutral studio and the gritty, direct-flash aesthetic of urban and rural backdrops. Fashion styling by Gerry O'Kane emphasises the garments' voluminous silhouettes, ranging from wide-leg culottes and cropped zip-up jackets to intricate layering with denim and fleece pieces. The production features a collaborative creative team including set designer Georgia Currell and producer Rachael Evans. The imagery leans into a classic analogue feel, often framed by a traditional film border to ground the collection's contemporary, deconstructed look.