GOOMHEO: Goomheo AW24
Brand
Date
Apr 2024
Description
The GOOMHEO AW24 editorial campaign explores the season's collection through a series of monochrome studio and location-based portraits. Photographer Thomas Cristiani captures the garments—ranging from structured denim tailoring to layered technical outerwear—against both neutral seamless backdrops and industrial urban settings. Fashion styling by Gerry O'Kane anchors the collection's wide-leg silhouettes and cropped proportions. The visuals utilize a combination of soft light studio work and gritty direct flash, with production support by Rachael Evans and set design by Georgia Currell. The editorial features grooming by hair stylist Paula Mccash and makeup artist Athena Paginton.
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