GOOMHEO: GOOMHEO AW24

Brand

GOOMHEO

Date

Apr 2024

Description

The GOOMHEO AW24 collection editorial frames the brand's latest seasonal designs through a series of studio and location portraits. The project captures the structured, avant-garde silhouettes of the apparel, emphasizing material texture and clean tailoring. Photographed by Thomas Cristiani with fashion styling by Gerry O'Kane, the series leans into a minimalist aesthetic, often utilizing an analogue film aesthetic and monochrome palette. The imagery moves between the controlled, soft lighting of a studio environment and the natural light of urban and rural settings, featuring set design by Georgia Currell. Production details are rounded out by hair styling from Paula Mccash and makeup by Athena Paginton, maintaining a consistent focus on the collection's complex layering and dark denim construction.

Style

Editorial, Vertical, Clean, Monochrome

Techniques

Analogue / film

Industries

Designer Fashion

Background

Grey Seamless

Context

Lookbook