GOOMHEO

GOOMHEO AW24

Brand

GOOMHEO

ProjectGOOMHEO AW24

Date

Apr 2024

Description

The GOOMHEO AW24 collection campaign documents a series of silhouettes focused on structured tailoring and avant-garde denim. Captured through a blend of controlled studio environments and urban outdoor settings, the fashion editorial leans into a minimal, high-contrast aesthetic. The production prominently features the technical use of analogue film, utilizing both soft diffused studio lighting and natural overcast light to emphasize the texture and proportion of the garments. The project features photography by Thomas Cristiani and fashion styling by Gerry O'Kane. The creative execution is rounded out by hair styling from Paula Mccash, makeup artistry by Athena Paginton, and set design by Georgia Currell.

Style

Editorial, Vertical, Clean, Monochrome

Techniques

Analogue / film

Industries

Designer Fashion

Background

Grey Seamless

Context

Lookbook