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Brands
Google Universal Odeon
ProjectWicked: For Good

Google, Universal, Odeon Wicked: For Good 2025

Associated creatives

DCM
DCMProduction
Flock Edit
Flock Edit
Electric Theatre Collective LA
Electric Theatre Collective LAPost Production / VFX
WPP
WPPAgency / Creative
Electric Studios
Electric StudiosProduction
String and Tins
String and TinsMusic / Sound

Tags

woman holding smartphonewoman in theatersmartphonegoogle phone

Description

This cinematic commercial spot for Wicked: For Good features a woman seated in a darkened movie theater interacting with a Google smartphone running Gemini Live. The video transitions between fantasy scenes from the film, including characters in ornate costumes within grand architectural settings and outdoor landscapes, and the viewer in the theater setting. The narrative highlights the integration of smart AI technology with cinematic storytelling, utilizing high-contrast lighting and dramatic color grading. Production credits include DCM, Flock Edit, Electric Theatre Collective LA, WPP, Electric Studios, and String and Tins.