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Google: Read Along with Google Home Mini

Brand
Google
Date

May 2019

Description

Google showcases the integration of smart home technology in a domestic setting with this commercial spot for the Google Home Mini. The narrative centers on a father and son sharing a storybook, with the smart speaker facilitating the interactive experience through voice commands. The production leans into a warm evening atmosphere, balancing natural interior lighting with cinematic VFX that feature animated orange petals floating through the space. These visual effects emphasize the imaginative elements of the reading session. 72andSunny LA served as the agency and creative lead, with Framestore handling both the production and post-production duties, including the visual effects.

Style

Horizontal, Cinematic, Warm

Techniques

VFX / visual effects

Industries
Consumer Electronics
Background

Living Room

Context

TVC / TV Commercial

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