Google: Prompt Song
Brand
Date
Aug 2024
Description
Google presents Prompt Song, a campaign highlighting the integration of artificial intelligence features into everyday smartphone usage. The video follows individuals through routine settings like laundromats, barbershops, and bookstores, demonstrating how digital tools interface with daily tasks. Directed by Epoch Films, the project utilizes a cinematic live-action technique to ground the technology within familiar, natural environments. The production includes creative agency support from Arts Academy and Nicholas Joseph Worldwide, with post-production and VFX handled by Parliament and Company 3 New York. Sound design and original music were composed by Field Day Sound and Walker.
Style
Horizontal, Cinematic
Industries
Context
TVC / TV Commercial
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