Google: "Hat"
Brand
Date
Aug 2025
Description
Google’s "Hat" commercial demonstrates the functionality of Google Lens within a contemporary digital context. The spot follows a user navigating visual search, highlighting how the technology identifies similar styles and product variations through a clean, live-action interface. The execution relies on a professional aesthetic, emphasizing close-up shots of the interactive smartphone overlay. Agency creative work was led by 72andSunny NY, with music and sound design provided by Perpetual Motion.
Style
Vertical, Commercial, Clean
Industries
Color
Rust
Beige
Background
Solid Colour
Context
TVC / TV Commercial
Associated creatives
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