Google: Black-Owned Friday
Brand
Date
Dec 2022
Description
Google's Black-Owned Friday campaign highlights a selection of businesses through a commercial spot featuring Ludacris. The production utilizes live-action technique to capture a series of energetic vignettes, transitioning from driving sequences in a vintage convertible to scenes within a grand bookstore. Developed by agency BBH USA with production by Scheme Engine, the project leans into a warm aesthetic. The cinematography relies on natural light to maintain a polished look while showcasing the featured businesses through dynamic art direction.
Style
Horizontal, Commercial, Warm, Polished
Techniques
Natural light
Industries
Color
Crimson
Pure White
Jet Black
Background
Street
Context
Advertising Campaign, TVC / TV Commercial
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