Brand
ProjectBlack-Owned Friday
Google Black-Owned Friday 2022
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Description
This commercial spot for Google's Black-Owned Friday campaign features artist Ludacris driving a vintage red convertible through sunny streets. The video transitions between vibrant outdoor driving sequences and interior scenes set in a grand bookstore. Ludacris wears a colorful patterned jacket and sunglasses, exuding an energetic and playful persona. The production features polished cinematography, natural daylight, and dynamic art direction highlighting Black-owned businesses.