Good Ways: Brand Identity

Jul 2021

Good Ways Deli expands its visual identity through a comprehensive brand rollout that balances neighborhood charm with clean, minimalist graphic design. The project spans storefront signage, apparel, and outdoor advertising, utilizing a consistent palette of deep green and warm, off-white tones. Graphic design by With You anchors the identity, featuring bold serif typography that appears across arched layouts and custom packaging. This is paired with commercial photography by Buffet, which captures artisan deli goods and prepared food items with natural light to emphasize texture and authenticity. Moving beyond static design, the identity integrates motion graphics that highlight typographic precision. The overall project establishes a cohesive aesthetic for the deli across both print and digital environments.

Horizontal, Clean, Commercial