Good Ways
Brand Identity
Brand
ProjectBrand Identity
Date
Jul 2021
Description
Good Ways delivers a cohesive brand identity for the Redfern-based deli, grounding the visual system in a classic palette of dark green and cream. The project balances professional food photography with clean graphic design, utilizing custom serif typography that features prominently across print, environmental signage, and digital motion graphics. With graphic design by With You and photography by Buffet, the identity leans into a minimalist aesthetic. Execution ranges from editorial-style imagery of artisan packaging and sandwich preparation to bold outdoor advertising that incorporates dynamic, curved type layouts and natural light photography.
Style
Horizontal, Clean, Commercial
Color
Forest Green
Pure White
Associated creatives
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