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ProjectBrand Identity
Two jars of jam and pickles next to a wrapped sandwich and branded mug for Good Ways brand identity project

Brand Identity 2021

Associated creatives

With You
With YouGraphic Design
Buffet
BuffetPhotography

Tags

jar of jamjam jarjar of picklespickled jarfood packagingdeli sandwichwrapped sandwichbranded mugcoffee mug

Description

Commercial photography for the Good Ways brand identity project showcases artisan food packaging and deli items. The composition is split across two distinct tabletop settings, featuring two glass jars labeled house jam and pickled goods resting against a ribbed green surface. On the right, a foil-wrapped sandwich and a white ceramic mug branded with the Good Ways logo sit on a neutral surface with warm wood trim. The lighting casts distinct shadows, highlighting the crisp labels, crinkled foil texture, and glossy jar surfaces.

Style

Horizontal, Commercial, Warm, Clean

Techniques

Natural light

Industries

CPG / Packaged Food

Color

Pure White (50%)
Lemon (30%)
Crimson (20%)

Context

E-commerce / Product