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Good Life 2030 Ireland

Less Fast Pace More Open Space, Good Life 2030 Ireland
Date

Nov 2024

Description

Good Life 2030 Ireland presents 'Less Fast Pace More Open Space,' a public awareness campaign capturing a transition from urban confinement to coastal environments. The project focuses on a large-scale fabric installation positioned at a beach opening, utilising natural light to highlight the surrounding grassy dunes and shoreline. Developed with creative direction from THINKHOUSE, the campaign leans into cinematic, live-action techniques to emphasize a connection with the outdoors. The horizontal composition frames the banner's typography against the backdrop of an open ocean, anchoring the message in a serene, natural setting.

Style

Horizontal, Cinematic, Warm

Techniques

Natural light

Industries

Public Awareness

Background

Sandy Beach

Context

Brand Film / Corporate Video

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