Good Life 2030 Ireland
Less Shopping Sprees More Native Trees: Good Life 2030 Ireland
Date
Nov 2024
Description
This campaign film for Good Life 2030 Ireland advocates for sustainable environmental choices through a minimalist, landscape-driven narrative. Centered on a physical banner placed within an expansive Irish mountain valley, the project uses the backdrop of rolling hills and a tranquil lake to ground its call to action. Produced by agency partner THINKHOUSE, the spot utilizes live-action technique and natural light to capture the scale of the rural setting. The visual language favors an organic aesthetic, pairing the serene outdoor environment with bold, playful graphic lettering to communicate its public awareness message.
Style
Horizontal, Cinematic, Organic
Techniques
Natural light
Industries
Public Awareness
Color
Pure White
Cobalt
Mustard
Background
Valley
Context
Brand Film / Corporate Video
Associated creatives
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