GODIVA

Apr 2026

Godiva celebrates its centennial with '100 Years of Crafting Memories,' an animated brand video that traces the legacy of its signature gold chocolate box. The narrative captures communal moments and milestones through a series of illustrated vignettes, connecting generations of consumers through shared rituals. Produced by William McVay with creative direction from /prompt., the project employs a distinct 2D animation style. The visual execution utilizes motion graphics to blend traditional illustration techniques with a nostalgic aesthetic, drawing on period-specific motifs to frame the brand's history within domestic settings.

Artistic, Vertical, 1980s, Nostalgic

Animation, Motion Graphics

CPG / Packaged Food

Living Room

Brand Film / Corporate Video