Godiva celebrates its centennial with '100 Years of Crafting Memories,' an animated brand video that traces the brand's history through illustrative storytelling. The campaign focuses on intimate human connections, depicting characters gathering in domestic settings and exchanging gifts through a series of vignettes spanning multiple decades.
The project utilizes 2D animation and motion graphics to create a sense of movement between vintage-inspired scenes. By leaning into an artistic and nostalgic visual language, the film centers the brand's signature packaging within evolving social landscapes. Agency / Creative /prompt. developed the narrative, with production handled by William McVay.
