Glyphs 3: Brand Identity

Brand

Glyphs 3

Date

Feb 2021

Description

The brand identity for Glyphs 3, a typeface editing application, centers on a clean and minimalist visual system designed to foreground software functionality. The project incorporates dynamic motion graphics and vector illustrations to demonstrate variable font capabilities, interface usability, and typography management. Featuring bold, high-contrast layouts, the identity utilizes a vibrant green palette against dark backgrounds to distinguish its core UI elements and interactive tools. Graphic designers A.A. Trabucco-Campos and Matteo developed a cohesive design language that extends across both digital interfaces and tactile collateral, including branded tote bags and handbooks. The work emphasizes technical precision and clarity, utilizing a minimalist aesthetic to highlight the software's role in professional typeface design.

Style

Horizontal, Commercial, Minimalist, Clean

Techniques

UI illustration

Industries

Apps & Digital Platforms

Color

Pure White

Background

Solid Colour