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Givenchy

Summer 2026 Ad Campaign
Date

Feb 2026

Description

For the Summer 2026 ad campaign, Givenchy leans into a refined brand of editorial minimalism, distilling luxury fashion into a series of sharp, confident portraits. Under the creative direction of Sarah Burton and Ferdinando Verderi, the project achieves a deliberate equilibrium between architectural structure and human spontaneity. Photographer Collier Schorr captures a diverse ensemble of talent, including Kaia Gerber, Liu Wen, Isabelle Albuquerque, Selena Forest, and Annie Leibovitz, against a backdrop of understated, off-white studio environments. The imagery relies on the interplay of studio strobe and natural light to emphasize the tactile depth of the collection, from high-gloss leather gowns to heavy, metallic statement jewelry and intricate, floor-length fringe. Stylist Camilla Nickerson brings a cohesive, sophisticated rhythm to the ensembles, which are elevated by the precise hair styling of Olivier Schawalder and the clean, focused makeup work of Diane Kendal. The campaign functions as a study in contrast, where sculptural black silhouettes are frequently interrupted by striking pops of vibrant red, all anchored by Gideon Ponte's sparse set design. Through a balanced synthesis of portraiture and commercial intent, the campaign channels a contemporary spirit of ease and rigor, ensuring that the focus remains firmly on the impeccable construction of the garments. This is a masterclass in modern fashion photography, stripping away excess to highlight the timeless, singular vision of the house.

Style

Vertical, Clean, Editorial

Techniques

Natural light

Industries

Luxury Fashion Houses

Color
Jet Black
Background

White Seamless

Context

Advertising Campaign

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