Givenchy

May 2024

The Givenchy Plage 2024 collection campaign brings the luxury house to a rugged coastline, juxtaposing refined resort wear against the raw, natural elements of the sea. Photographed by Ben Toms, the campaign leans into the golden hour, utilizing warm, atmospheric lighting to highlight the seasonal fabrics and intricate details of the collection. The imagery alternates between editorial portraiture and commercial-style layouts, defined by a palette of ocean blues, deep sunset gradients, and coastal textures. The project features models Liz Kennedy and Unai Bartra, with styling by Berenger Pelc. The visuals incorporate techniques such as analogue film photography and flash-lit portraits to capture a sense of movement in the coastal wind. Hair styling by Mari Ohashi and makeup by Niamh Quinn complete the look, emphasizing a clean, aesthetic approach to summer tailoring and swimwear.